To me that was a gamechanger in my career, taking on the role of an ‘Operational Head’. I managed teams, streamlined processes and improved systems for the businesses to do things more efficiently. This experience was intense and rewarding, but as I gained more insight, I noticed a critical gap: digital marketing knowledge. And in today’s world digital strategies aren’t just helpful, they’re essential in getting to the customer and driving growth!
I saw how valuable it could be to connect with our audience online and hit me while watching the impact that our marketing has had on our business. Advertizing is not digital marketing; digital marketing is about relationship building, understanding customer behaviour and driving engagement through the right channels. So when I thought I wanted to add that dimension to my skill set, I pursued an Advanced Certificate in Digital Marketing and Communication from MICA.
Why MICA?
MICA is a powerhouse in media and marketing driven by the practical, industry and its implementation. The reason why I picked this program was simply because it covers everything I wanted to know; from SEO and content marketing, social media,… It’s a complete package for serious throwers into the digital marketing realm.
I also noticed the handson nature of the course. I’m not just learning concepts, I am applying them to real world business challenges through real projects with real clients. The kind of experience that this gives on itself is invaluable, and I intend to take these lessons and ideas immediately back to my work.
Operations and Marketing together.
I want to marry my operational knowledge and my new digital marketing skills. Marketing data, for instance, consists of data that can guide operations, such as dictating when to stock up on high demand items, pre dicting trends or help allocate the resources more efficiently. Smooth operations, on the flipside, on the other hand, make marketing campaigns more successful as they guarantee you have a smooth journey from the first click till your final purchase.
Moving Forward
Staying current and adaptable is why you want to choose this program at MICA. With the likes of my program, I am being equipped to move with speed in the digital landscape. These new skills will really help in my work, and I’m very excited at the thought of applying operational efficiency with smart digital strategy to make a real difference.
In the end, it is mostly about acknowledging both sides came together for the cool journey we’re all on from operations to digital marketing. This combination helps me believe that I can propel my organization to grow within a strategic and sustainable ways.
